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What the Process

I am often called by clients who are excited about their project but somewhat unsure about the graphic design process.

If you have not worked with a graphic designer before perhaps you would like to read my brief explanation of the design process.

Feel free to call me if you have any questions.

Cheers Melinda
0425 803 938


 

 

   Creating a Brand

Graphic Design is a commercial form of art, expression & interpretation applied to advertising materials.

Typically a client will start brand development with a logo. The logo becomes the company's identity, a symbol by which the company is recognised. A logo can be text, text & imagery or in some cases just imagery as in the case of branding icons like shell petroleum or apple computers.

The logo is then applied to all forms of communication, the most obvious being business cards, letterheads, brochures & websites. In some cases branding may extend to magazine & television advertising. Promotional items such as t-shirts, carry bags & drink bottles are popular. Some businesses require signage for shop fronts & vehicles. Product related businesses require branded packaging. Some businesses simply require presentation templates & presentation folders. Two little fish can help you with all of this & more.

When creating your brand you need to think of the big picture & prioritise you marketing needs.


 

 

 


 

  

Brand Essentails

Logo Design
Logos vary in complexity & require development with the client this generally means two presentations.
The development includes:
- 2 to 4 initial concepts - presentation one
- 2 to 4 refined concepts - presentation two
- the final logo supplied in various formats - see below

Logos require style sheets & multiple file types to service all areas of reproduction E.G. - eps, jpeg, gif, & pdf files.

Business Cards & Letterheads
Business Cards & Letterheads build brand styling through the use of colours, fonts & support graphics.
The development includes:
- initial concepts
- refining a single concept
- providing print ready art supplied in a PDF format.

DL Brochures or Postcards
Postcards & Brochures build brand styling through the use of colours, fonts, support graphics & catchy tag lines.
The development includes:
- initial concepts
- refining a single concept
- providing print ready art supplied in a PDF format.

Website Design
Websites are online brochures &/or stores. They encourage interaction with your audience through well designed navigation, easy to read text, good use of colours, fonts & support graphics.
The development includes:
- initial concepts
- refining a single concept
- providing Fireworks or PSD Files for construction.

Website Construction Basic
A simple table based site, easily modified & content managed by the client using Dreamweaver or Frontpage.

Website Construction Advanced
If your website concept requires online purchasing, complex CSS styling, audio, video, swf components. Two little fish would work with a specialist to construct the site.

Important Facts
Please note Two little fish is not....
- a printer ... but I can recommend suppliers
- a proof reader ... so please read all artwork carefully
- a domain hoster ... you probably already have one in mind
- a photographer ... however I can take a good photo if required
OR
- a copywriter ... but I can point you in the right direction